This is a logo designed for a statewide homeschool organization in Idaho. The assignment was to create an image that had a sense of the Idaho spirit with a retro influence, yet modern and current in its application. The history of Idaho is silver mining and rugged individualism. Homeschooling has much the same type of image. Homeschoolers are rugged individualists, willing to strike out on their own to teach their children at home. The mark needed to represent this spirit and the history of Idaho, to separate it from other state homeschool organizations. The result is this logo for CHOIS–Christian Homeschoolers of Idaho State. Additionally, this strong mark is simple enough to be used in various applications, as shown below.
This is the application of the logo for the website .
The website launched mid-September 2013. See it at www.chois.org
This is the watermark of the logo, which is used in various places on the web, and CHOIS’s social media.