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Myths and Truths About SEO

In Marketing, SEO by Esther Anderson

Like anything in life, there are many rumors floating around the internet about SEO. Many of the rumors are the direct result of not understanding the basics of SEO. We hope we have equipped you over the last several posts to be able to detect truth versus pure speculation, but there are a few rumors we would like to address …

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Google and Local SEO

In Marketing, SEO by Esther Anderson

The days of the big yellow phone book are quickly dying. More and more people are turning to the internet to find restaurants, dry cleaners, plumbers, repairmen, and all other businesses imaginable. How can you leverage this to your advantage? Optimize your website and your business for local searches. For businesses with a physical address, local SEO is a vital aspect …

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SEO and Social Media

In Marketing, SEO, Social Media by Esther Anderson

Like we mentioned before, no one except the developers know the exact factors used in search engine algorithms. That leads to a lot of guessing among the leaders in the industry. SEO and Social Media is one of those areas. Do search engines take into account the number of followers and likes you have? Or do they completely ignore them? We …

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SEO-Friendly Writing

In Marketing, SEO, Web Design by Esther Anderson

In our last post we talked about what you shouldn’t do to improve your ranking. So that leaves us with the question, what is the best way to get to the top of the results page?  The answer: develop helpful content through “SEO-friendly writing”. Good content is helpful so that it will drive traffic to your site, engaging so the …

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4 SEO Techniques to Avoid

In Marketing, SEO, Web Design by Esther Anderson

We concluded our last post by talking about the long-term investment mindset that SEO requires. It can take months of dedicated effort to see significant improvement in your ranking. So you may be tempted to think, “Is there any way to speed up the process?” Some SEO consultants offer guarantees like “I will make you #1 on Google in less …

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What SEO Means to Your Business

In Marketing, SEO, Web Design by Esther Anderson

SEO often seems to have an air of mystery surrounding it. It’s a relatively new element of business that companies are now having to consider. But what exactly is it? How does it benefit your business? Is there some kind of “magic” that SEO consultants perform to suddenly makes your business wildly successful? (The answer to that last question, by …

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Understanding Search Engines

In Marketing, SEO, Web Design by Esther Anderson

In our last post, we introduced you to the language of SEO consultants. But what next? What do SEO companies actually do? In basic terms, an SEO consultant helps your website becomes more visible to search engines. But what does it mean to be “visible” to search engines? How exactly does a consultant make you visible? In order to answer those …

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8 Key SEO Terms

In Marketing, SEO, Web Design by Esther Anderson

A couple months ago, we ran a short introductory series on search engine optimization (or SEO). (Take a look here and here for a refresher.) So now that we’ve got the basics covered, what next? You know what SEO is, and you need to focus on improving your website’s search engine rank, but where do you go from here? What …

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When Should I Rebrand?

In Branding, Graphic Design, Marketing, Social Media, Web Design by Esther Anderson

Maybe you’ve been in business for quite a few years and have a comfortable business base. Is it the right time to ask “When should I rebrand my logo and website?” In fact, should you update it at all? Don’t know the answers to these questions? Here is a list of things to consider when contemplating if you and your …

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Small Business Social Media Authenticity

In Branding, Marketing, Social Media by Esther Anderson

Today, let’s discuss importance of authenticity for small business Social Media. Before we can even get into “how to be authentic,” let’s first address why we should be authentic. The reason why we should be authentic is because it’s the most truthful representation of a company. Additionally, more than ever people are craving brand trust. What does that mean? It …