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Content Marketing: Developing Strong Mission Statements to Earn New Clients

In Branding, Graphic Design, Logo Design, Marketing, SEO by Esther Anderson

A Company Mission should drive content marketing. How do you reach your clients? One of the most effective content marketing strategies is to refine and develop your company mission. The top business schools tell us that we all need a mission statement before we can start our business. So, faithfully we sit down and write up a mission and a values …

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Spring Cleaning Your Web Presence!

In Marketing, SEO, Social Media by Esther Anderson

Now that summer is here, I have to ask: Did you get all of your spring cleaning done? Did you donate your old clothes? Clean out the garage? Deep clean the carpets? I know I’m still doing my spring cleaning! The one area we haven’t gotten to yet is our own website presence and social media presence. Often we think …

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Brand Consistency on Social Media

In Graphic Design, Branding, Marketing, Social Media by Esther Anderson

Brand consistency is more than making your logo your profile picture on your Facebook business page. You want social media pages that attract and resonate with your audience and with potential customers. For example, Nike is so consistent in their branding across all platforms that with one simple swoosh, images of shoes and sportswear come flooding to mind. Brand consistency …

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In-house vs. Outsourced Social Media

In Marketing, Social Media by Esther Anderson

By now I shouldn’t have to convince you of the need for your business to be engaging on social media, but in case you forgot the reasons or just aren’t sure if your business needs social media, check out our previous post. First, let’s define terms. What is in-house vs. outsourced social media (SM) management? In-house SM management is when you or …

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Will Social Media Help My Business?

In Marketing, Social Media by Esther Anderson

Why Your Business Needs Social Media Well hopefully you’re already on social media for your business. Hopefully you’ve already got a social media strategy laid out; hopefully you have a social calendar, a plan for each day of the week; and hopefully you are tracking your results, conversions, and followers. But let’s be real, that sounds like a full time …

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SEO Best Practices

In Marketing, SEO by Esther Anderson

After reading our post about the importance of SEO (see previous post), you might say, “Okay, I get it. My site needs SEO. But it sounds daunting, and I’m not sure where to start. What are some simple things I can do to better my site’s chances of ranking?” Let’s talk about best practices. Key Principle SEO best practices provide a basic …

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What is SEO & Why it Matters

In Graphic Design, Marketing, SEO by Esther Anderson

Origins – What Is SEO? Since its launch in 1998, Google has brought unimaginable quantities of information to the fingertips of users around the world. Today, Google and its competitors are the go-to resources for acquiring information quickly. Many fields have shifted (at least in part) to online mediums of interaction with followers or customers. If you can find it …

3 Reasons Your Business Needs Email Marketing

In Branding, Marketing by Esther Anderson

Email Marketing Works Your customers are bombarded with advertisements daily. Let’s be honest: YOU are bombarded with advertisements daily. From Facebook to radio spots to magazines, it’s all around us. Wouldn’t it be nice if customers who love your products or services always saw your promotions, news, updates, and sales? Hello, email marketing. Email addresses are a foundational means of …