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SEO and Social Media

In Marketing, SEO, Social Media by Esther Anderson

Like we mentioned before, no one except the developers know the exact factors used in search engine algorithms. That leads to a lot of guessing among the leaders in the industry. SEO and Social Media is one of those areas. Do search engines take into account the number of followers and likes you have? Or do they completely ignore them? We …

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SEO-Friendly Writing

In Marketing, SEO, Web Design by Esther Anderson

In our last post we talked about what you shouldn’t do to improve your ranking. So that leaves us with the question, what is the best way to get to the top of the results page?  The answer: develop helpful content through “SEO-friendly writing”. Good content is helpful so that it will drive traffic to your site, engaging so the …

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3 Things Slowing Down Your Website

In SEO, Web Design by Esther Anderson

It is important to have a fast website. If your have a slow website, it is turning would be customers away. To understand the importance of a fast website, read our previous post here. But how do you fix a slow website? We at Distillery Creative have the ability to zero in on what is making your website slow and …

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4 SEO Techniques to Avoid

In Marketing, SEO, Web Design by Esther Anderson

We concluded our last post by talking about the long-term investment mindset that SEO requires. It can take months of dedicated effort to see significant improvement in your ranking. So you may be tempted to think, “Is there any way to speed up the process?” Some SEO consultants offer guarantees like “I will make you #1 on Google in less …

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What SEO Means to Your Business

In Marketing, SEO, Web Design by Esther Anderson

SEO often seems to have an air of mystery surrounding it. It’s a relatively new element of business that companies are now having to consider. But what exactly is it? How does it benefit your business? Is there some kind of “magic” that SEO consultants perform to suddenly makes your business wildly successful? (The answer to that last question, by …

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Understanding Search Engines

In Marketing, SEO, Web Design by Esther Anderson

In our last post, we introduced you to the language of SEO consultants. But what next? What do SEO companies actually do? In basic terms, an SEO consultant helps your website becomes more visible to search engines. But what does it mean to be “visible” to search engines? How exactly does a consultant make you visible? In order to answer those …

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8 Key SEO Terms

In Marketing, SEO, Web Design by Esther Anderson

A couple months ago, we ran a short introductory series on search engine optimization (or SEO). (Take a look here and here for a refresher.) So now that we’ve got the basics covered, what next? You know what SEO is, and you need to focus on improving your website’s search engine rank, but where do you go from here? What …

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Content Marketing: Developing Strong Mission Statements to Earn New Clients

In Branding, Graphic Design, Logo Design, Marketing, SEO by Esther Anderson

A Company Mission should drive content marketing. How do you reach your clients? One of the most effective content marketing strategies is to refine and develop your company mission. The top business schools tell us that we all need a mission statement before we can start our business. So, faithfully we sit down and write up a mission and a values …

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Spring Cleaning Your Web Presence!

In Marketing, SEO, Social Media by Esther Anderson

Now that summer is here, I have to ask: Did you get all of your spring cleaning done? Did you donate your old clothes? Clean out the garage? Deep clean the carpets? I know I’m still doing my spring cleaning! The one area we haven’t gotten to yet is our own website presence and social media presence. Often we think …

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SEO Best Practices

In Marketing, SEO by Esther Anderson

After reading our post about the importance of SEO (see previous post), you might say, “Okay, I get it. My site needs SEO. But it sounds daunting, and I’m not sure where to start. What are some simple things I can do to better my site’s chances of ranking?” Let’s talk about best practices. Key Principle SEO best practices provide a basic …