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4 SEO Techniques to Avoid

In Marketing, SEO, Web Design by Esther Anderson

We concluded our last post by talking about the long-term investment mindset that SEO requires. It can take months of dedicated effort to see significant improvement in your ranking. So you may be tempted to think, “Is there any way to speed up the process?” Some SEO consultants offer guarantees like “I will make you #1 on Google in less …

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What SEO Means to Your Business

In Marketing, SEO, Web Design by Esther Anderson

SEO often seems to have an air of mystery surrounding it. It’s a relatively new element of business that companies are now having to consider. But what exactly is it? How does it benefit your business? Is there some kind of “magic” that SEO consultants perform to suddenly makes your business wildly successful? (The answer to that last question, by …

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Understanding Search Engines

In Marketing, SEO, Web Design by Esther Anderson

In our last post, we introduced you to the language of SEO consultants. But what next? What do SEO companies actually do? In basic terms, an SEO consultant helps your website becomes more visible to search engines. But what does it mean to be “visible” to search engines? How exactly does a consultant make you visible? In order to answer those …

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8 Key SEO Terms

In Marketing, SEO, Web Design by Esther Anderson

A couple months ago, we ran a short introductory series on search engine optimization (or SEO). (Take a look here and here for a refresher.) So now that we’ve got the basics covered, what next? You know what SEO is, and you need to focus on improving your website’s search engine rank, but where do you go from here? What …

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When Should I Rebrand?

In Branding, Graphic Design, Marketing, Social Media, Web Design by Esther Anderson

Maybe you’ve been in business for quite a few years and have a comfortable business base. Is it the right time to ask “When should I rebrand my logo and website?” In fact, should you update it at all? Don’t know the answers to these questions? Here is a list of things to consider when contemplating if you and your …

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What is a Website Wireframe?

In Web Design by Distillery Creative

In the process of designing and developing a website, whether it is a redesign or a brand new website, one of the most critical aspects in the process is creating an effective website wireframe. A website wireframe is a blueprint, a visual guide that represents the skeletal framework of a website.  The wireframe depicts the page layout and arrangement of the …