Is Your Website Secure? Learn about HTTPS and what makes your website secure What is HTTPS? HTTPS secures your website for both you and your users. It protects your customers’ sensitive data, like credit card information, and protects you from outside tampering and unwanted advertising. It does this by creating an encrypted connection between [...]
What is Google My Business? Google My Business is one of the most important tools to improve your Search Engine Results and bring new business through your door. It is a listing service and main dashboard for coordinating all of your business’ Google properties: Google AdWords, Google+, Google Analytics, and Google Reviews. It is how you register [...]
When setting up your business website, web hosting is one of the most important considerations, determining the success of your website. The more obvious and common choices are at places like GoDaddy and BlueHost. Who hasn't seen their crazy commercials during Super Bowl? But we would like to introduce you to the thought of choosing a [...]
SEO requires an immense breadth of knowledge. You have to blend user experience and design principles with excellent content development and technical understanding. Our series has only scratched the surface on the world of SEO. As we mentioned in the last post, we recommend that you carefully weigh the benefits of hiring out your SEO against [...]
Like anything in life, there are many rumors floating around the internet about SEO. Many of the rumors are the direct result of not understanding the basics of SEO. We hope we have equipped you over the last several posts to be able to detect truth versus pure speculation, but there are a few rumors [...]
The days of the big yellow phone book are quickly dying. More and more people are turning to the internet to find restaurants, dry cleaners, plumbers, repairmen, and all other businesses imaginable. How can you leverage this to your advantage? Optimize your website and your business for local searches. For businesses with a physical address, local [...]
So far, everything we have talked about in this series has been focused on improving your company’s visibility through something called “earned media.” Earned media is focused on providing good content that earns results through organic searches, social shares, etc. It can cost money to develop the strategies and processes, but you don’t actually pay [...]
Like we mentioned before, no one except the developers know the exact factors used in search engine algorithms. That leads to a lot of guessing among the leaders in the industry. SEO and Social Media is one of those areas. Do search engines take into account the number of followers and likes you have? Or do [...]
In our last post we talked about what you shouldn’t do to improve your ranking. So that leaves us with the question, what is the best way to get to the top of the results page? The answer: develop helpful content. Good content is helpful so that it will drive traffic to your site, engaging [...]
It is important to have a fast website. If your have a slow website, it is turning would be customers away. To understand the importance of a fast website, read our previous post here. But how do you fix a slow website? We at Distillery Creative have the ability to zero in on what is [...]
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