Facebook’s New Page Rules

In Graphic Design, Social Media by Esther Anderson

In the ever-changing maze that is social media, Facebook has made another change. You’ve probably already noticed this change if you go on Facebook once a day or if you manage a Facebook page for your business or for a group. This Facebook page format may look familiar, because this has been the way Facebook pages have looked for over …

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Understanding Search Engines

In Marketing, SEO, Web Design by Esther Anderson

In our last post, we introduced you to the language of SEO consultants. But what next? What do SEO companies actually do? In basic terms, an SEO consultant helps your website becomes more visible to search engines. But what does it mean to be “visible” to search engines? How exactly does a consultant make you visible? In order to answer those …

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8 Key SEO Terms

In Marketing, SEO, Web Design by Esther Anderson

A couple months ago, we ran a short introductory series on search engine optimization (or SEO). (Take a look here and here for a refresher.) So now that we’ve got the basics covered, what next? You know what SEO is, and you need to focus on improving your website’s search engine rank, but where do you go from here? What …

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When Should I Rebrand?

In Branding, Graphic Design, Marketing, Social Media, Web Design by Esther Anderson

Maybe you’ve been in business for quite a few years and have a comfortable business base. Is it the right time to ask “When should I rebrand my logo and website?” In fact, should you update it at all? Don’t know the answers to these questions? Here is a list of things to consider when contemplating if you and your …

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Small Business Social Media Authenticity

In Branding, Marketing, Social Media by Esther Anderson

Today, let’s discuss importance of authenticity for small business Social Media. Before we can even get into “how to be authentic,” let’s first address why we should be authentic. The reason why we should be authentic is because it’s the most truthful representation of a company. Additionally, more than ever people are craving brand trust. What does that mean? It …

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Content Marketing: Developing Strong Mission Statements to Earn New Clients

In Branding, Graphic Design, Logo Design, Marketing, SEO by Esther Anderson

A Company Mission should drive content marketing. How do you reach your clients? One of the most effective content marketing strategies is to refine and develop your company mission. The top business schools tell us that we all need a mission statement before we can start our business. So, faithfully we sit down and write up a mission and a values …

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Spring Cleaning Your Web Presence!

In Marketing, SEO, Social Media by Esther Anderson

Now that summer is here, I have to ask: Did you get all of your spring cleaning done? Did you donate your old clothes? Clean out the garage? Deep clean the carpets? I know I’m still doing my spring cleaning! The one area we haven’t gotten to yet is our own website presence and social media presence. Often we think …

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Brand Consistency on Social Media

In Branding, Graphic Design, Marketing, Social Media by Esther Anderson

Brand consistency is more than making your logo your profile picture on your Facebook business page. You want social media pages that attract and resonate with your audience and with potential customers. For example, Nike is so consistent in their branding across all platforms that with one simple swoosh, images of shoes and sportswear come flooding to mind. Brand consistency …

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In-house vs. Outsourced Social Media

In Marketing, Social Media by Esther Anderson

By now I shouldn’t have to convince you of the need for your business to be engaging on social media, but in case you forgot the reasons or just aren’t sure if your business needs social media, check out our previous post. First, let’s define terms. What is in-house vs. outsourced social media (SM) management? In-house SM management is when you or …

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Will Social Media Help My Business?

In Marketing, Social Media by Esther Anderson

Why Your Business Needs Social Media Well hopefully you’re already on social media for your business. Hopefully you’ve already got a social media strategy laid out; hopefully you have a social calendar, a plan for each day of the week; and hopefully you are tracking your results, conversions, and followers. But let’s be real, that sounds like a full time …