Today, let’s discuss importance of authenticity for small business Social Media. Before we can even get into “how to be authentic,” let’s first address why we should be authentic. The reason why we should be authentic is because it’s the most truthful representation of a company. Additionally, more than ever people are craving brand trust. What does that mean? It …
Content Marketing: Developing Strong Mission Statements to Earn New Clients
A Company Mission should drive content marketing. How do you reach your clients? One of the most effective content marketing strategies is to refine and develop your company mission. The top business schools tell us that we all need a mission statement before we can start our business. So, faithfully we sit down and write up a mission and a values …
Spring Cleaning Your Web Presence!
Now that summer is here, I have to ask: Did you get all of your spring cleaning done? Did you donate your old clothes? Clean out the garage? Deep clean the carpets? I know I’m still doing my spring cleaning! The one area we haven’t gotten to yet is our own website presence and social media presence. Often we think …
Brand Consistency on Social Media
Brand consistency is more than making your logo your profile picture on your Facebook business page. You want social media pages that attract and resonate with your audience and with potential customers. For example, Nike is so consistent in their branding across all platforms that with one simple swoosh, images of shoes and sportswear come flooding to mind. Brand consistency …
In-house vs. Outsourced Social Media
By now I shouldn’t have to convince you of the need for your business to be engaging on social media, but in case you forgot the reasons or just aren’t sure if your business needs social media, check out our previous post. First, let’s define terms. What is in-house vs. outsourced social media (SM) management? In-house SM management is when you or …
Will Social Media Help My Business?
Why Your Business Needs Social Media Well hopefully you’re already on social media for your business. Hopefully you’ve already got a social media strategy laid out; hopefully you have a social calendar, a plan for each day of the week; and hopefully you are tracking your results, conversions, and followers. But let’s be real, that sounds like a full time …
SEO Best Practices
After reading our post about the importance of SEO (see previous post), you might say, “Okay, I get it. My site needs SEO. But it sounds daunting, and I’m not sure where to start. What are some simple things I can do to better my site’s chances of ranking?” Let’s talk about best practices. Key Principle SEO best practices provide a basic …
What is SEO & Why it Matters
Origins – What Is SEO? Since its launch in 1998, Google has brought unimaginable quantities of information to the fingertips of users around the world. Today, Google and its competitors are the go-to resources for acquiring information quickly. Many fields have shifted (at least in part) to online mediums of interaction with followers or customers. If you can find it …
3 Reasons Your Business Needs Email Marketing
Email Marketing Works Your customers are bombarded with advertisements daily. Let’s be honest: YOU are bombarded with advertisements daily. From Facebook to radio spots to magazines, it’s all around us. Wouldn’t it be nice if customers who love your products or services always saw your promotions, news, updates, and sales? Hello, email marketing. Email addresses are a foundational means of …
What Should I Look For in a Web Designer?
In this big World Wide Web making a statement and standing out from your competition is essential for the survival of your business, and finding a web designer to partner with you in developing an effective website is critical. What should you look for in a Web Designer? 1) A Good Web Designer is a good listener. A good web …