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SEO Best Practices

In Marketing, SEO by Esther Anderson

After reading our post about the importance of SEO (see previous post), you might say, “Okay, I get it. My site needs SEO. But it sounds daunting, and I’m not sure where to start. What are some simple things I can do to better my site’s chances of ranking?” Let’s talk about best practices. Key Principle SEO best practices provide a basic …

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What is SEO & Why it Matters

In Graphic Design, Marketing, SEO by Esther Anderson

Origins – What Is SEO? Since its launch in 1998, Google has brought unimaginable quantities of information to the fingertips of users around the world. Today, Google and its competitors are the go-to resources for acquiring information quickly. Many fields have shifted (at least in part) to online mediums of interaction with followers or customers. If you can find it …

3 Reasons Your Business Needs Email Marketing

In Branding, Marketing by Esther Anderson

Email Marketing Works Your customers are bombarded with advertisements daily. Let’s be honest: YOU are bombarded with advertisements daily. From Facebook to radio spots to magazines, it’s all around us. Wouldn’t it be nice if customers who love your products or services always saw your promotions, news, updates, and sales? Hello, email marketing. Email addresses are a foundational means of …

What Should I Look For in a Web Designer?

In Graphic Design by Distillery Creative

In this big World Wide Web making a statement and standing out from your competition is essential for the survival of your business, and finding a web designer to partner with you in developing an effective website is critical. What should you look for in a Web Designer? 1) A Good Web Designer is a good listener. A good web …

Introducing New Talent to Distillery Creative

In Graphic Design by Distillery Creative

We are delighted to welcome new talent to Distillery Creative: Christine Olmstead (top) joined the team in July, 2015, as a graphic designer and Betsy Teubl (lower) in September, 2015, as a project manager. This week, we are taking the opportunity to introduce them, their work, and their contribution to Distillery Creative. With a BA in Journalism from Patrick Henry College in …

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2015 Best Web Designer

In Graphic Design by Distillery Creative

Suzanne Reid Design earns title of Best Web Designer! Thank you my awesome clients and the many readers of Murray Media Group Publications for voting Suzanne Reid Design the Best of Denton County 2015 for Best Web Designer! We love our clients and love creating great websites that make them money. Thank you for trusting your website to us. We …

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What is a Website Wireframe?

In Web Design by Distillery Creative

In the process of designing and developing a website, whether it is a redesign or a brand new website, one of the most critical aspects in the process is creating an effective website wireframe. A website wireframe is a blueprint, a visual guide that represents the skeletal framework of a website.  The wireframe depicts the page layout and arrangement of the …

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Mobilegeddon is here!

In Graphic Design by Distillery Creative

Google’s mobile ranking algorithm will officially include mobile-friendly usability factors and app indexing. Making sure your site is mobile-friendly is now more important than ever. Not sure what it means to be mobile-friendly? Contact me, and I can help you determine your website status and how to get it ready for this new age of Google. Mobile-Friendly Web Sites To …

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Facebook for Business 101

In Graphic Design by Esther Anderson

A few years ago, the business community virtually mocked Facebook (FB) as a time waster for procrastinating college students. Today, it is the main social media platform for businesses of all sizes. When you think online marketing, the main player is FB. Some FB Facts (as of October 2014) There are 1.01 billion mobile active users on FB. FB users …

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Rethinking Your Mobile Web Presence to Increase Sales

In Graphic Design by Esther Anderson

Mobile Devices Surpass PCs in Online Retailing Often when new customers contact me to design and build a website, they simply mean the desktop version. Yet, as of June 2013, 55% of all time spent with online retail occurred on a mobile device and 45% occurred on desktops and laptops, according to comScore.com. In this ever-evolving world of the Internet, …