What is Google My Business?
Google My Business is one of the most important tools to improve your Search Engine Results and bring new business through your door. It is a listing service and main dashboard for coordinating all of your business’ Google properties: Google AdWords, Google+, Google Analytics, and Google Reviews. It is how you register your business in Google Places, a free directory provided by Google that allows you to be listed on Google Maps, and appears at the top of the main search engine results page (SERP). If you have multiple locations, you will want to set up a different Google My Business page for each location. Setting up a Google My Business page will automatically create a Google+ page for your business, where you can share social media items.
How Can Google My Business Grow my Business?
1. Google Places is free marketing:
Google Places doesn’t cost you anything, except the time it takes to set up and monitor your business page.
2. Improved SEO Page Ranking:
Google Places focuses on local results, so you are only competing with other businesses in your immediate geographic area. You have a better chance at reaching the top of the search engine page results for your category and location.
3. Easily Found in Google Maps:
You can be easily found on Google Maps and the Google Maps App: When you allow your business listing to be found through relevant keywords on Google Maps, customers on the move who are looking for your service will be able to find you without much hassle.
4. Enhance Online Image:
You can help your prospective customers get to know you before they even step foot in the door.
Three main aspects to develop in a Google My Business Account
1) Images–What should I Select?
For detailed information on what types of images to use, refer to Google’s article.
a) Types of photos you can post on your page:
i) You are allowed up to 10 images and 5 videos for free. You can pay for more.
ii) Your preferred image: Google decides which photo is displayed on Google Maps/Places, but you can let them know your preference. This should be a photo that is well representative of what your business sells (e.g., food for a restaurant).
iii) Profile picture: This is what is displayed as your profile picture for your Google+ business page. Use a photo that will help your customers recognize you. This should be different from your logo.
iv) Logo: Square shaped logos display best.
v) Cover photo: This is the large photo at the top of your Google+ page. Use this to bring personality to your business page. This photo will be cropped to a 16:9 aspect ratio.
vi) Additional photos to post: Add different photos to spotlight your company and help your customer decide where they want to take their business.