Case Study

Dr. Axline OBGYN & Wellness

Project Overview

Dr. Bradley Axline is a board-certified OB-GYN who has been practicing obstetrics and gynecology since 1995. Over the years of practicing medicine for women, their daughters and their grandaughters, Dr. Axline's practice grew beyond OB-GYN care to include wellness care for aging women and men. The practice had been referred to Distillery Creative by an associate whose company expanded due to the marketing work of DC. Dr. Axline asked us to update his website and communicate the growing services that his practice offers.

Services

The Solution

The challenge at Bradley Axline, MD was to update the brand to include wellness services to men and women without losing the followers of their OB-GYN practice. We started by updating their Brand with modern typography, a muted green and grey palette, both of which are attractive and calming to men and women. The lead photo of the Home page is an engaging photo of an attractive man and woman breathing in deeply, experiencing what Axline has to offer. Images throughout the site include both men and women showing the practice is inclusive, peppered with an occasional pregnant woman.

The site includes an extensive mega menu for the large number of services the practice offers, an entire men's section, a comprehensive blog section, and a patient portal. The messaging is that Dr. Axline is your one doctor for life. He will guide you through all stages of life and the health issues it brings.