Case Study

Kimberly Lankford

Project Overview

Kimberly Lankford has been a financial journalist for more than 20 years and has a large following of engaged readers. She has been a long-time columnist for Kiplinger and U.S. News and World Report, and she is syndicated with the Washington Post, Boston Globe, Chicago Tribune, Bloomberg Wealth Manager, Military Officer magazine, and many local newspapers. Kim asked us to provide a website that her readers could bookmark to keep abreast of their financial matters with her financial writing. The purpose of her website is to be a repository of her articles and to release articles that she wants to share with her followers.

Services

The Solution

Our solution was to create a one-page website + article section. All of Kim's readers know her well and really want to get at her content. The Home page quickly reviews all of the places where a user can engage with Kim. As soon as you land on the page, you are presented with articles organized in six main financial categories. Below that we offer links to TV, Radio, Print, and Web, where the user can click to learn more. For those interested in learning more about Kim's background we offer a link popup for that story and we end with an invitation to connect with Kim. On the articles section of the website, we preview links to Kim's latest financial articles. We continually work with Kim to upload her most trending articles to keep the site current. The site includes fun popups and drop-downs to engage the user.