NETA WORLD Journal
- Content Development
- Branding Development
- Custom Website Design and Development
- Website Hosting & Maintenance
- Graphic Design
- Development of Customizable Sections and Templates for Frequent Updates
The project needed to solve two main issues: 1) the website design needed to be simple and easy to navigate, yet content-rich to attract both older and younger electrician audiences; and 2) the website needed to be a familiar place for advertisers to begin purchasing ad space.
Our solution was to design a website that felt like the NETA family of websites and the print version of NETA World Journal. We designed a beautiful, clean, easy-to-navigate site using the color palettes of the NETA brand but integrating more modern web design techniques. We kept the pricing very competitive for NETA in the way that we developed the site for quarterly updates and changes. We also developed a cost-effective ad placement strategy that grows with NETA's increasing website advertising and provides analytics to advertisers. The final website is a sophisticated WordPress website yet simple enough for their staff to upload new articles and make edits to the site safely.