Case Study

Olympic Internal Medicine

Project Overview

In the great Northwest is a practice of internists who have been serving the community of Bremerton, Washington, for 40 years–Olympic Internal Medicine (OIM). The practice is known for its compassionate health care and reliable following of patients. The office manager had been referred to Distillery Creative by a friend of hers who is also an office manager of an OB-GYN practice in the area, whose site DC updated. OIM asked DC to do whatever it takes to bring this 40-year-old practice into the modern age but within budget. That's where DC shines.

Services

The Solution

We started by discussing the goals for the practice. We delivered a comprehensive marketing strategy questionnaire, to which all of the doctors responded. After much work with their amazing office manager, we defined the branding strategy, developed their new logo and began the process of creating the content for the website and delivering images and text which communicate the vision and services of the practice.

The result is a timeless message about the practice set in the beautiful community of Bremerton, Washinton. OIM is a group of internists who specialize in helping people age healthfully. Images throughout the site are of middle-aged people enjoying the beauty of the Northwest. The text of the website speaks about the distinctives of an internist practice as opposed to a general practitioner. The site includes a vast Resources section where users can refer to articles about their specific health issues, a telemedicine section, an active blog section where the doctors write about important health issues. It is a robust site that DC maintains with the practice to keep it an ongoing resource of articles about trending health issues to inform their patients.