Case Study

ProCare Collision

Project Overview

ProCare Collision is the most successful local collision repair service in the Denton area of Texas. They came to us and said, "We need a website that simply says what we do and shows how we do it." The entrepreneurial owner is a car enthusiast and collector. Wouldn't you expect that? So, what we heard him say, loud and clear, is "Build us a new website that shows our work simply, but make the site attractive and unlike your typical body shop."

Services

Content Creation

Content Writing

Web Design

Web Development

Website Hosting & Maintenance

The Solution

We had so much fun with this. The first image you see when you land on their website is a gorgeous red Alfa Romeo racing down the highway at obvious high speeds and a display of their “Best of Denton County” badges for the past several years. It's a great way to start the story.

The site features an engaging slider of dented vehicles before their care and after pictures showing their beautiful, quality work. The site gets out the information quickly to the user with elements such as Fact Facts, but all along the user is being told a story about this successful body shop in North Texas. Contact page ends the storytelling with the rear end of a silver Corvette. ProCare has been told by clients that they selected ProCare Collision after going to their website because it is so different from the competition and was so beautiful that they felt their car would be treated with care and respect. ProCare has grown from two to three active body shops and is under construction with their fourth shop.