Sage General Contractor
- Branding package
- Custom branded equipment and tools
- Custom website
We started with developing a brand that was more fun than many of the macho logos among the competition. We wanted to position Sage as a fun, friendly, neighborhood company that you can trust. Marketing studies revealed that the woman of the house was typically the decision-maker of new roof purchases, so we wanted this logo to appeal to her. We developed an almost cute and memorable logo on an electric cutting wheel. We then developed the corporate color palette with a neon green against black so that it would stand out from afar on all signage and company trucks.
When designing the website, we developed content that showed happy families, safe in their homes. We listed reasons why a homeowner can trust Sage, and we developed video testimonials of satisfied customers. The site includes an extensive library of blog articles instructing homeowners in what to look for in a roofing contractor and ways to prepare for storms.