3 Reasons Your Business Needs Email Marketing

In Branding, Marketing by Esther Anderson

Email Marketing Works

Your customers are bombarded with advertisements daily. Let’s be honest: YOU are bombarded with advertisements daily. From Facebook to radio spots to magazines, it’s all around us. Wouldn’t it be nice if customers who love your products or services always saw your promotions, news, updates, and sales? Hello, email marketing.

Email addresses are a foundational means of communication in our culture, not a passing fad. They’ve stood the test of time. Not everyone has a Facebook or Instagram profile, but it’s almost a guarantee that anyone has an email address. And, if people like your company, they will seek out ways to stay up-to-date with your service or product. Give them a newsletter. Nielsen reported that 28% of US online shoppers choose to subscribe to their favorite store’s email newsletter. Loyalty 360 indicates that 59% of US mothers subscribe to email newsletters when brand rewards, discounts, or promises were promised at sign-up.

It Cuts Through the Noise

CBS news reports that the average person sees between 3,000 and 5,000 advertisements each day. Consumers tune out most of them; and, if you asked, they’d probably say they saw very few in a given day. But that’s the problem: you don’t want to be a lost advertisement memory; you want customers to see your content; you want to stand out. Email marketing helps ensure your customers will see your information, sales, updates, exclusive deals, and services.

Why?

  1. Email is seen by most as a daily necessity. People will always check their inbox to get work and personal updates.
  2. People chose to subscribe to your newsletter by opting in on your website. It empowers your customer, making them feel like they have the power to subscribe or unsubscribe from your content.

It Creates Returning Customers

You’ve made a sale! Congratulations! But, you will never see that customer again unless you give them a reason to buy from you again. They like what you offer. Make them feel special through email marketing. Make your customers feel like VIP’s with exclusive deals, discounts, and early bird perks. It’s the most effective way to follow up, stay-in-touch, and turn that one-time customer into a repeat customer and, eventually, a loyal one.

Starting an email marketing campaign is easy, cost effective, and a no-brainer to boost your business. So, today is your lucky day! Let us partner with you to design a custom email newsletter for you that reflects your business, attracts your customers, and says hello to success.

Wilberforce-Newsletter2.1

Check out our most recent custom email template below that we designed for our friends at the 21st Century Wilberforce Initiative. Click on the small image to view it larger and full size.
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