Google Workspace vs Gmail
A question that clients often ask us is “Why do I need a Google Workspace? Can’t I just use my free Gmail account?” We have so many reasons to use a Google Workspace, but if you are the type of person who likes to read the last chapter of a book to know upfront why you should purchase a Google Workspace, let us offer two words: Security and Scaleability.
Let’s dive in.
What is a Google Workspace?
Formerly known as G Suite, Google Workspace is a cloud-based productivity suite of services provided by Google with plans starting as low as $6 per month. It includes Gmail, the mailbox interface, but Google Workspace has many more advantages than a personal Gmail in sharing and managing features.
The Differences Between a Google Workspace and Gmail
Ownership.
The key difference between Gmail and Google Workspace is resource ownership. Google Workspace resources are owned and managed by the enterprise. Gmail resources are owned by individual users, and the company is unable to manage the mailbox or resources of individual Gmails. Therefore, when a staff member leaves the company, all the files and information under the employee account will follow the employee, which is a risk to the company.
The same goes for Google services such as Google Analytics, Google AdWords, etc., applied under the personal Gmail account of the departing employee. Upon changing of password, the company will no longer be able to access these services and requires re-setup or re-application.
Cloud Services Package.
Google Workspace is not just an email, but it includes a variety of cloud office collaboration services. The Workspace email is just one of the many services in Google Workspace. In addition to the well-known calendars, Cloud Drive, Google Sheets, Google Docs, Google Slides, etc., there are more than 50 cloud apps that are available to Workspace customers, without any additional charges.
Team Collaboration.
Gmail and Google Workspace are fundamentally different from a design perspective. Although many functions are similar, Gmail is originally designed for individual users while Google Workspace is for business and team collaboration. Files created by a Gmail user must be shared individually with other employees, however, files created by a Google Workspace email are automatically shared and are the property of the company.
Corporate Branding.
Google Workspace emails are created at the corporation’s domain rather than @gmail.com. It presents a cohesive branding message when all of the emails that come from a company are [email protected].
Contact us if you have any questions or would like Distillery Creative to create a Google Workspace to improve your brand and control your digital assets.