Why You Need Social Media Automation
While social media automation isn’t a new concept, there are some new and improved tools on WordPress making it easier than ever to get started! We all know running a successful blog for your business isn’t over once your post is published, and sometimes just getting the post written takes more time than you think. While blog SEO optimization is key for your overall web ranking, how do you get potential customers to see an article in the first place? The answer of course is social media! While this might seem like the obvious solution, the fact is that social media doesnt just mean facebook anymore, and getting content out across all platforms can feel like a full time job. Thankfully WordPress has your back with some amazing plugins that not only streamline the process, but push out content automatically to your specific standards.
Every website has different needs, but our favorite plugin for this type of job is Blog2Social. With an easy-to-use design, plus free and premium plans, it seems to work for a wide variety of wordpress themes and clients. We would like to emphasize that we are not an affiliate of Blog2Social, and do not make any money off of promoting this plugin. But in our experience and professional research done for our own clients, we have found that this particular plugin offers the most features, customization and ease of use for the money. In reality, this simple plugin can save a lot of small business the cost of employing a full time social media manager and spend more time on creating quality content. Here are some of the features we LOVE:
Post Customization for each Social Network
One thing that makes converting a blog post to each network so time consuming for a normal person, is that each platform wants different things when it comes to presenting content. For example: Featured image sizes and length of copy. What looks good on pinterest might not fit on Instagram in terms of image dimensions, size, orintation, and number of characters allowed. The same is true for all social media platforms, each one has a unique set of image guidelines and rules for uploads.
Something we love about social media automation with Blog2Social is that it has a preview page that lets you customize what posts will look like for each network you connect, and automatically optimizes each post uniquely for each specific network.
Post Scheduling Optimization
Every network has a different set of “golden hours” where user engagement is at its highest and posts seem to get the most visibility. Making sure your posts are getting out there at the optimal time for poeple to actually SEE them is key! Another good part of B2S is the Best Time Scheduler. This calculates the best time to post, or you can set up a predefined time to post as well. You can also recycle old posts, save groups of social networks into “sharing profiles” for more efficiency, and generally make sure content is getting to every platform at the exact right time. Social media automation programs in the past did not offer these insights and analytics.
Get started scheduling, sharing, and customzing posts on social media without looking like a robot!
Our favorite social media automation plugin is Blog2Social, but there are other options out there.
Here are some of the specific social media automation features that come with the Free Blog2Social package:
- Connect profiles on Facebook, Twitter, VK.com, Google+, LinkedIn, Instagram, XING, Reddit, Pinterest, Flickr, Medium, Tumblr, Torial, Diigo and Bloglovin.
- Connect a business page on Facebook
- Share your blog posts across all your selected networks
- Tailor your posts and add comments, tags, hashtags, handles, or emojis for each social network.
- Manage all blog posts and share the blog posts of all users of your blog (administrator rights required)
- Select and share images with your posts
- Keep track of your social media posts with the posting dashboard
- Re-share old posts
- Automatically generate Hashtags from your WP tags
NEED HELP WITH YOUR SOCIAL MEDIA AUTOMATION?
We can help you set up a plugin like Blog2Social if you are looking for an inexpensive social media solution, and are comfortable providing your own content. If you need more extensive social media help, we offer a wide variety of custom social media marketing plans to fit your online business needs! Click the button below to get started with a free consultation, and see how Distillery Creative can help you grow your social media presence.