website management

Web Design

Why You Need Website Maintenance

A strong online presence depends on the healthiness of your website. A healthy website may is not something many people consider; however, to Google and other search engines a healthy website is all that matters.

Search engines serve up the most healthy websites on the first page of the search engine results page (SERP). Therefore, website maintenance needs to be a key part of your sales strategy and online presence. 

What is website maintenance?

Website maintenance involves running analytics on a website’s performance and refining problem areas of a website to improve website engagement and SERP. It includes encouraging traffic growth, keeping up with the security updates, and optimizing the site so that search engines like what they see and serve it up higher on their SERP.

Why Is Website Maintenance Important?

Many businesses disregard website maintenance plans because it looks like unnecessary expenses. In actuality, it is money lost because a visitor to a site may leave due to broken links or slow speed load. Creating a responsive, user-friendly, and attractive website is not enough in this highly competitive market. Regular maintenance is critical to its ranking on search engines and bringing in new customers. 

      1. Customer Experience Is Improved

A visitor to your website lands on your website and looks to see if they trust you. If they land on your site and find broken links, missing images and experience low loading speed, they will be annoyed and leave. However, when your website is professionally maintained with relevant content and responsive web design, they are motivated to purchase. Providing a great customer experience has to be a priority. 

     2. Users Will Find You

Search engines pay websites that publish fresh, new, relevant content, offer seamless user experience, and are updated consistently. Maintaining your website will improve your SEO rankings, increase online traffic, and boost your conversion rate. 

     3. Your Site Is Secure

When it comes to the security of your website, maintenance is key. WordPress is one of the most targeted platforms for hacking. Even the custom CMS platforms are not 100% safe, but an open-source CMS is considered more accessible. Having security patches and outdated software leaves you vulnerable. Old websites and sites that are not maintained are easier targets for hackers. Therefore, it is crucial that you prevent security breaches by hiring a professional to maintain the site on a monthly basis.

     4. Your Business Reputation Is Established

Part of maintaining a website is refreshing the content on a consistent basis. By using tools such as Google Analytics to monitor your site’s user behavior and traffic, you will learn which pages are top performers and how you can improve content to make the site more relevant to potential and existing customers. When customers see you as the expert in your field they will not only come back for more of your services, but they will promote your brand leading to an improved business reputation.

      5. Maintenance Saves Money

When you ignore your website for a long time, the website maintenance cost can accumulate to lead to an increasing number of problems, resulting in downtimes or loss of business. As these issues continue to increase, you will need to spend hundreds and thousands of dollars repairing the issues if they can be fixed. It is smarter to invest in a web maintenance service so that your website remains error-free and healthy. 

What does website maintenance include?

A robust website maintenance plan includes many of the services listed below.:

  • Repairing broken links
  • Editing 404 errors
  • Updating WordPress plugins and theme updates
  • Repairing load speed
  • Monthly reporting on website performance
  • Optimizing content
  • Improving any Google errors

How To Choose Your Website Maintenance Partner

From selecting the best partner to maintaining your website, you need to consider your requirements and budget. Depending on this, there are two options:

  1. Pay-as-you-go – In this service, you only pay for the number of hours the service provider works on your website. The problem with a pay-as-you-go system is that often important updates get overlooked and your website is at risk of getting hacked. A website becomes vulnerable to attacks when a plugin has not been updated. Retainer – With this service, you agree, upfront on the number of monthly maintenance hours, for which you would like the website company to work. You pay upfront, and you have a team available at your service.

Let Distillery Creative Handle Your Website Maintenance

Distillery Creative offers our customers exclusive website maintenance packages that suit our client’s needs. Each month we provide our customers with a report of what we do in maintaining their website. The report includes the following data: optimization, custom work, backups, updates of plugins, uptime monitor, Google analytics, security, performance, SEO ranking, and Woo Commerce.

Our team of experts is standing by to improve your website presence. Contact us by filling out our online form.