Free Google Tools to Uplevel Your SEO
Trying to DIY your search engine optimization? We get it, sometimes if you can’t afford to hire a professional to manage and boost your SEO it makes sense to try and DIY it. So in the effort of helping small businesses everywhere here are our tips on the 5 free google tools to boost your SEO.
- Google Analytics
The Google search engine is the go-to choice for anyone looking to boost their digital presence. There are so many different kinds of search engines, the top ones being Google, Bing, Yahoo, Baidu, and Yandex. Each search engine tailors their algorithms to different things. However, the most common search engine used worldwide is Google. Google has made a lot of free tools for people to learn from and optimize their use of Google. The Google Analytics platform is a free dashboard that allows you to see and see where all of your website traffic is coming from, what users are clicking on while they’re on your website, as well as a plethora of other analytics and metrics to calculate. Google Analytics makes it easy and intuitive to track your Google AdWords account and other marketing data across your Google applications.
- Google Search Console
Part of the reason Google remains the king of search is due to the number of free tools it provides to digital marketing professionals. While it may take time to get to know these tools and take full advantage of their functions, it’s possible to extract incredible value from the Google platforms.
Google Search Console is one tool that allows you to track your website’s performance on the Google Search engine and find additional resources that can boost your success with Google SEO. As small businesses and website owners we can use the Google Search Console to check the status of our websites fall in search rankings. It even gives us tools to try and configure and up level our search rankings.
- Google Keyword Planner
This tool helps developers find keywords that their businesses can compete in. When someone searches on Google, they are typing search terms into the Google search bar. Based on your website’s domain authority, the keyword planner will show you a variety of keywords that your website can compete in, thus driving more traffic to your website.
- Google Disavow Tool
If suspicious or harmful URLs link to your website, you need to remove that link from Google’s indexing so the relationship does not harm your SEO score. Why would someone maliciously link to your website? Often shady businesses and pornographic websites will try and link to legitimate websites to increase their domain authority and boost their own visibility.
Disavow Tool from Google is a free application that allows you to quickly and accurately disavow dangerous or suspicious links, helping you avoid SEO penalties. The more your website stays clean, high in search rankings, and not flagged as spam due to spam websites trying to leech off of your site.
- Google My Business
Never overlook the importance of local SEO. If you’re already using the Google AdWords platform, you need to take advantage of the free Google My Business. This tool will claim your business in search listings. It will show up on the right side at the top of the search results page. Claim your business and add as much information about your business as possible. Load up a lot of photos and give people a taste of your business without them even getting to your website. Google my business is what pops up when you Google a business and on the right side of your screen you see customer reviews, photos of the business, business hours, directions, phone number, services and more. Not only does having a Google my business increase your SEO but it also makes a business look polished and professional when users are searching on the world wide web. For more beginner tips to Google My Business read this post to get started!
How many of these free Google tools have you used for your business? Tell us below! Not sure where to start with all of these? That’s okay, start with one at a time, or hire us at Distillery Creative to set up these tools for your business. Contact us today to start using some of these tools with no management from you necessary.