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Logos Denton ~ Design and Brand Consistency

In Branding, Graphic Design, Logo Design, Marketing, Social Mediaby Esther Anderson

Logos Denton, TX. Designing a logo today requires more skill than selecting pretty fonts and colors. Today your logo needs to compete with many others shouting for attention on the street and on social media. For a logo and brand to be well-represented on every channel–Facebook, Youtube, Twitter, Instagram, Snapchat, and Pinterest–its message must be clearly and consistently communicated. Here at …

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SEO and Social Media

In Marketing, SEO, Social Mediaby Esther Anderson

Like we mentioned before, no one except the developers know the exact factors used in search engine algorithms. That leads to a lot of guessing among the leaders in the industry. SEO and Social Media is one of those areas. Do search engines take into account the number of followers and likes you have? Or do they completely ignore them? We …

Facebook’s New Page Rules

In Graphic Design, Social Mediaby Esther Anderson

In the ever-changing maze that is social media, Facebook has made another change. You’ve probably already noticed this change if you go on Facebook once a day or if you manage a Facebook page for your business or for a group. This Facebook page format may look familiar, because this has been the way Facebook pages have looked for over …

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When Should I Rebrand?

In Branding, Graphic Design, Marketing, Social Media, Web Designby Esther Anderson

Maybe you’ve been in business for quite a few years and have a comfortable business base. Is it the right time to ask “When should I rebrand my logo and website?” In fact, should you update it at all? Don’t know the answers to these questions? Here is a list of things to consider when contemplating if you and your …

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Small Business Social Media Authenticity

In Branding, Marketing, Social Mediaby Esther Anderson

Today, let’s discuss importance of authenticity for small business Social Media. Before we can even get into “how to be authentic,” let’s first address why we should be authentic. The reason why we should be authentic is because it’s the most truthful representation of a company. Additionally, more than ever people are craving brand trust. What does that mean? It …

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Spring Cleaning Your Web Presence!

In Marketing, SEO, Social Mediaby Esther Anderson

Now that summer is here, I have to ask: Did you get all of your spring cleaning done? Did you donate your old clothes? Clean out the garage? Deep clean the carpets? I know I’m still doing my spring cleaning! The one area we haven’t gotten to yet is our own website presence and social media presence. Often we think …

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Brand Consistency on Social Media

In Branding, Graphic Design, Marketing, Social Mediaby Esther Anderson

Brand consistency is more than making your logo your profile picture on your Facebook business page. You want social media pages that attract and resonate with your audience and with potential customers. For example, Nike is so consistent in their branding across all platforms that with one simple swoosh, images of shoes and sportswear come flooding to mind. Brand consistency …

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In-house vs. Outsourced Social Media

In Marketing, Social Mediaby Esther Anderson

By now I shouldn’t have to convince you of the need for your business to be engaging on social media, but in case you forgot the reasons or just aren’t sure if your business needs social media, check out our previous post. First, let’s define terms. What is in-house vs. outsourced social media (SM) management? In-house SM management is when you or …

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Will Social Media Help My Business?

In Marketing, Social Mediaby Esther Anderson

Why Your Business Needs Social Media Well hopefully you’re already on social media for your business. Hopefully you’ve already got a social media strategy laid out; hopefully you have a social calendar, a plan for each day of the week; and hopefully you are tracking your results, conversions, and followers. But let’s be real, that sounds like a full time …