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Target Audience Focused Web Design

In Branding, Marketing, Web Designby Esther Anderson

Why Your Brand Needs Target Audience Focused Web Design The fact is in 2018 if your web designer doesn’t have marketing experience, your website is a mostly-wasted opportunity. At Distillery Creative we treat every website as a way to connect with a client’s target audience, down to every painstaking detail. Choice of type, color scheme, layout and every hand selected …

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Logos Denton ~ Design and Brand Consistency

In Branding, Graphic Design, Logo Design, Marketing, Social Mediaby Esther Anderson

Logos Denton, TX. Designing a logo today requires more skill than selecting pretty fonts and colors. Today your logo needs to compete with many others shouting for attention on the street and on social media. For a logo and brand to be well-represented on every channel–Facebook, Youtube, Twitter, Instagram, Snapchat, and Pinterest–its message must be clearly and consistently communicated. Here at …

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When Should I Rebrand?

In Branding, Graphic Design, Marketing, Social Media, Web Designby Esther Anderson

Maybe you’ve been in business for quite a few years and have a comfortable business base. Is it the right time to ask “When should I rebrand my logo and website?” In fact, should you update it at all? Don’t know the answers to these questions? Here is a list of things to consider when contemplating if you and your …

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Small Business Social Media Authenticity

In Branding, Marketing, Social Mediaby Esther Anderson

Today, let’s discuss importance of authenticity for small business Social Media. Before we can even get into “how to be authentic,” let’s first address why we should be authentic. The reason why we should be authentic is because it’s the most truthful representation of a company. Additionally, more than ever people are craving brand trust. What does that mean? It …

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Content Marketing: Developing Strong Mission Statements to Earn New Clients

In Branding, Graphic Design, Logo Design, Marketing, SEOby Esther Anderson

A Company Mission should drive content marketing. How do you reach your clients? One of the most effective content marketing strategies is to refine and develop your company mission. The top business schools tell us that we all need a mission statement before we can start our business. So, faithfully we sit down and write up a mission and a values …

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Brand Consistency on Social Media

In Branding, Graphic Design, Marketing, Social Mediaby Esther Anderson

Brand consistency is more than making your logo your profile picture on your Facebook business page. You want social media pages that attract and resonate with your audience and with potential customers. For example, Nike is so consistent in their branding across all platforms that with one simple swoosh, images of shoes and sportswear come flooding to mind. Brand consistency …

3 Reasons Your Business Needs Email Marketing

In Branding, Marketingby Esther Anderson

Email Marketing Works Your customers are bombarded with advertisements daily. Let’s be honest: YOU are bombarded with advertisements daily. From Facebook to radio spots to magazines, it’s all around us. Wouldn’t it be nice if customers who love your products or services always saw your promotions, news, updates, and sales? Hello, email marketing. Email addresses are a foundational means of …